Public Awareness of the Road Safety on Twitter

Abstract

With the swift advancement of the Internet and information technology, there has been a rapid growth of social media. A huge volume of social awareness data that signifies the public’s identification of and response to road safety is comprised in social media portals like Twitter. Evaluating and collecting data concerning social awareness to identify public cognizance concerning roads and safety initiatives is critical for the government. Strategic development, research, social funding, and enterprise functioning are some vital areas. Hence, this study proposes a technique to assess road safety awareness based on data mined from Twitter. This work indicates the aspects that reduce road safety cognizance and explores communication similarities and dissimilarities between the audiences regarding their communications on road safety. The outcomes indicate positive public results concerning road safety information disseminated by the community. Our assessment also indicates that the public interacts actively using social media, which could gradually improve road safety objectives at the community level. The study assesses the potential impact of such outcomes on community cognizance concerning road safety and provides recommendations concerning additional research agenda for the prevailing novel media scenario.