Exploring the Relationship between Knowledge of the Child Presence Detection (CPD) System and Intention to Purchase among Adults in Malaysia

Abstract

Ensuring children's safety in cars is crucial, especially considering tragic incidents involving kids left alone in vehicles. Child Presence Detection (CPD) systems offer a solution by alerting caregivers when a child is in the back seat, yet adoption rates are low. This study investigates this relationship, surveying 83 participants on CPD awareness and intent to purchase. The results indicate that 22.2% of respondents who had experienced unattended child cases were aware of CPD systems, compared to 17.9% of those without such experiences. Additionally, 74.1% of respondents with a history of unattended children expressed a willingness to buy CPD systems, compared to 64.3% of those without such experiences. Significant associations were found between CPD knowledge and government employment (X² = 6.245, p = 0.043), suggesting workplace education influences attitudes. However, most demographic factors showed
no significant correlation with CPD knowledge or purchasing intent. Further analysis revealed no significant association between CPD knowledge and intent to purchase, indicating other factors influence buying decisions. This highlights the need for diverse strategies to promote CPD, focusing on benefits, and reducing barriers, and social norms. Future research should explore more factors affecting purchasing behavior to develop effective promotion strategies and improve child safety in cars.